Electronic Word of Mouth, Cross-Border Logistics Way and Imports Retail E-commerce
نویسندگان
چکیده
منابع مشابه
introducing a localized cross-border e-commerce model, case: iran b2b e-commerce
by the explosive growth of b2b e-commerce transactions in international supply chains and the rapid increase of business documents in iran’s cross-border trading, effective management of trade processes over borders is vital in b2b e-commerce systems. structure of the localized model in this paper is based on three major layers of a b2b e-commerce infrastructure, which are messaging layer, busi...
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In E-commerce, purchase decisions of consumers are often strongly influenced by people who consumers know and trust, and word-of-mouth (WOM) is the most important factor when consumers are making a purchase decision. Many online consumers tend to wait for the opinions of early consumers before making a purchase decision to reduce the risk of buying products. So numerous E-commerce websites prov...
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متن کاملThe Influence of Online Word of Mouth on Product Sales in Retail E-commerce: An Empirical Investigation
Deepak Khazanchi College of Information Science and Technology University of Nebraska at Omaha khazanchi@ unomaha.edu The ability to exchange opinions and experiences online is known as online word of mouth (WOM). Due to the high acceptance of consumers and their apparent reliance on online WOM it is important for organizations to understand how it works and what kind of impact it has on produc...
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Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
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ژورنال
عنوان ژورنال: DEStech Transactions on Economics, Business and Management
سال: 2018
ISSN: 2475-8868
DOI: 10.12783/dtem/eced2018/23949